Problem: To streamline the insurance quote component of the website to relieve salesmen of the daily overflow of unrelated queries. By implementing a FAQ tunnel and chatbot to redirect customers and generate more time for new clients. The website design was also cluttered with information and difficult to navigate which caused customers to contact salesmen directly for most inquiries. Solutions would have to be created to automate quote generation and improve usability.
Solution: Using an agile work flow I documented and researched the existing website and its users. By identifying the issues of the cluttered homepage with no clear user journey and optimizing the insurance process to create wireframes and user flows for the new design. Some sub pages were developed to organize the insurance/financing/auctions information as well as implementing a FAQ page for customer inquiries. This helped to lessen the load on salesmen that were being overloaded with questions that could have been easily answered on the website. By developing the insurance user journeys ccc
Summary: Below is a short MVP run through of the automated quote user journey. I would say some of the challenges in this project was just understanding how the whole car insurance process works to make sure the essential information is included and then differentiating the user personas for how those journeys could be included in the quote process.
